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About Us

Ablaze Wholesale Jewelry is a DBA of Why Not Stop N’ Shop, Inc. We started this company in 2009 with only $50 and a dream. We started selling through an online marketplace and before long Jennie was able to quit her job and operate the business full time. A few years later we were able to expand our shop to several platforms and open a small retail shop in Shelbyville, Kentucky.  

Both of us have been in the retail business for most of our lives.  We had a hard time finding credible U.S. wholesalers that offered a good compromise between price and quality. That lack of variety compelled us to join the wholesale market. We offer fair wholesale pricing because we want our customers to make a great profit and stay in business for years to come. 

Gross margins are very important to us, and we always keep this in mind when adding new items to our line. Our eight years of business experience and our empathy for retailers gives us an advantage over our competitors. We can assure you that you will receive great prices, quick customer service, and will always be treated with respect.  We look forward to establishing new relationships and working with you for years to come. 


 John & Jennie Hoten

 Ablaze Wholesale Jewelry